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AI Insights · Timothy · March 2023

Top 5 Fitness and Weight Loss Programs on iOS in Australia Q1 2023

In Q1 2023, MyFitnessPal, Strava, Sweat, Fitbit, and Kic led the fitness and weight loss app category in Australia on iOS. This article explores their weekly downloads, revenue, and active user trends.

Top 5 Fitness and Weight Loss Programs on iOS in Australia Q1 2023

In Q1 2023, the top five fitness and weight loss programs on iOS in Australia were MyFitnessPal: Calorie Counter, Strava: Run, Bike, Hike, Sweat: Fitness App For Women, Fitbit: Health & Fitness, and Kic: Health, Fitness & Recipes. Here’s a breakdown of their performance based on data from Sensor Tower.

MyFitnessPal: Calorie Counter started the quarter strong with weekly revenue around $90K, peaking at approximately $118K in early February. Weekly downloads fluctuated, starting at 5.8K and reaching a high of 9K in early January. Active users showed some volatility, beginning at 269K and peaking at 362K in mid-January, before settling at around 290K by the end of March.

Strava: Run, Bike, Hike saw revenue trends that peaked at about $79K in mid-March. Downloads varied, starting at 5.8K and peaking at 7.2K in early January. Active users remained relatively stable, starting at 148K and maintaining around 137K by the end of the quarter.

Sweat: Fitness App For Women experienced weekly revenue highs of around $62K in early January, with a gradual decline to about $29K by the end of March. Downloads began at 991 and peaked at 1.4K in early January. Active users showed a downward trend, starting at 6.2K and ending at approximately 5.1K.

Fitbit: Health & Fitness had a steady revenue flow, peaking at around $42K in late February. Downloads showed a significant drop from 14.7K in late December to around 2.8K by the end of March. Active users fluctuated, starting at 64.9K and ending at around 60.5K.

Kic: Health, Fitness & Recipes saw weekly revenue peaking at about $39K in early January. Downloads began at 875 and peaked at 2.4K in early January. Active users started at 3.6K and saw a gradual decline to around 3.5K by the end of March.

For more detailed insights and data, visit Sensor Tower.


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Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: March 2023